Anda Karagianni | Marketing Management, Strategic Communication, Praxis Plus

Anda Karayianni is a dynamic leader in tourism and strategic marketing. With a background in Tourism Studies and a Master’s in Strategic Marketing & Communication, she manages the Irene Palace Beach Resort in Rhodes and is the visionary founder of Praxis Plus, a company that turns bold ideas into powerful communication and marketing strategies.

A driving force in shaping Rhodes’ tourism landscape, Anda has served as Vice President of the Rhodes Hoteliers Association, Vice President of the Rhodes Hotel Managers Association, and on the boards of the Dodecanese Tourism Organization, the Cultural Organization of Rhodes, and the EPOT Tourism Think Tank.

Through its motto “ideas move the world,” Praxis Plus designs and executes innovative projects connecting tourism with culture, gastronomy, and the primary sector — the pillars of sustainable regional development.

Signature initiatives include:

• “Aegean Mamas Know Best” – a celebrated gastronomy event across 17 Aegean islands, part of the “European Region of Gastronomy 2019”, title of the Region of South Aegean.
• “The Products of Our Land on the Visitor’s Table” – a long-running collaboration linking local producers with tourism.
• The “Hippocrates of Kos” heritage based on his philosophy – reviving the timeless wisdom of Hippocrates to inspire well-being, nutrition, and sustainability in modern way of living but in tourism development as well.

Praxis Plus is also the exclusive Greek partner of FVW Medien, Europe’s leading German-speaking tourism media group, having organized numerous FVW workshops and academies that bridge Greek destinations with the German travel market.